Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.
This documentary was written with passion and love for cinema, and on the other hand, he blamed her....
From 1957 —the year in which the Soviets put the Sputnik 1 satellite into orbit— to 1969 —when Ameri...
Every year, thousands of commercials are made that never reach our TV screens, deemed too shocking t...
The art of the "pitch" and its role in society, as told by many of the pitch industry's greatest sal...
A 60-minute salute to American International Pictures. Entertainment lawyer Samuel Z. Arkoff founded...
Since the late 18th century American legal decision that the business corporation organizational mod...
In the 1980s, Andrew McCarthy was part of a young generation of actors who were set to take over Hol...
Cocaine has always gotten a bad rap, and for a reason. It is a drug used by the rich and the poor le...
The Smurfs were created in 1958 by the Belgian comic author Peyo (Pierre Culliford, 1928-1992) and t...
The Death of 'Superman Lives': What Happened? feature film documents the process of development of t...
A disturbing collection of 1940s and 1950s United States government-issued propaganda films designed...
The life and career of the hailed Hollywood movie star and underappreciated genius inventor, Hedy La...
Profile of famed dance director Busby Berkeley's career, in particular "The Gang's All Here"
While a few Hollywood celebrities such as James Stewart and Clark Gable saw combat during World War ...
The larger-than-life story of Kim Dotcom, the 'most wanted man online', is extraordinary enough, but...
An insider's account of Jack Warner, a founding father of the American film industry. This feature l...
Hollywood is a hot spot for celebrities, and tour guide Scott Michaels (E!'s "20 Most Horrifying Hol...
Helvetica is a feature-length independent film about typography, graphic design and global visual cu...
A documentary incorporating footage of Montgomery Clift’s most memorable films; interviews with fami...
Documentary about the legendary American film director from his introduction to the film industry in...