The Codes of Gender (2010)
• October 13th, 2010 • 1h 13min
Documentary
Overview
Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.
Make sure to check your pop-up blocker!!
Trailer
Similar Movies
Cern and the Sense of Beauty
Released on: 2017-04-26
Documentary
An exploration of the link between science and beauty through the work of scientists at CERN, in Gen...
Marvel: 75 Years, from Pulp to Pop!
Released on: 2014-11-04
Documentary
In celebration of the publisher's 75th anniversary, the hour-long special will take a detailed look ...
The Meaning of Monty Python
Released on: 2013-10-08
Documentary, Comedy
A discussion between John Cleese, Michael Palin, Eric Idle, Terry Gilliam and Terry Jones about thei...
Les filles c’est pas pareil
Released on: 1973-03-08
Documentary
In this feature-length documentary, six teenage girls, aged 14 to 16, agree to open up and have thei...
The Brightest Blue Experience
Released on: 2020-08-26
Music, Documentary
Ellie Goulding performs at the V&A Museum in London, England, UK for her streaming concert. The Bri...
Nuclear Savage: The Islands of Secret Project 4.1
Released on: 2011-11-16
Documentary, History, War
A shocking political exposé, and an intimate ethnographic portrait of Pacific Islanders struggling f...
Elon Musk’s Twitter Takeover
Released on: 2023-10-10
Documentary, TV Movie
Compulsive Twitterer, Elon Musk bought himself his favorite social network in 2022, and brutally sha...
The Problem with Apu
Released on: 2017-11-19
Documentary
In the history of “The Simpsons,” few characters outside the title family have had as much cultural ...
The Turn
Released on: 2016-01-01
Documentary
'Mod' is an attempt by the filmmaker at communicating with the young men who hang out at the ‘notori...
What Do You See
Released on: 2018-01-01
Documentary
Sereena confronts stigma and stereotypes on a daily basis being a transsexual in today’s society. In...
Perfect Bid: The Contestant Who Knew Too Much
Released on: 2017-10-13
Documentary
Maths teacher Ted Slauson became adept at recording and memorizing prices of products featured on th...
The Greatest Night in Pop
Released on: 2024-01-19
Documentary, Music
On a January night in 1985, music's biggest stars gathered to record "We Are the World." This docume...
This Is It
Released on: 2009-10-28
Music, Documentary
A compilation of interviews, rehearsals and backstage footage of Michael Jackson as he prepared for ...
Regina - Queen of the Ring
Released on: 2024-01-30
Documentary
Regina is a young feminist wrestler who fights men to become an international star. However, the tru...
Behind the Shield: The Power and Politics of the NFL
Released on: 2022-09-23
Documentary
Celebrated author and Nation magazine sports editor Dave Zirin tackles the myth that the NFL was som...
30 Years of Garbage: The Garbage Pail Kids Story
Released on: 2017-09-20
Documentary
The Garbage Pail Kids are 30 years old. Celebrate their gross-out greatness with artist interviews, ...
The Corporation
Released on: 2003-09-10
Documentary
Since the late 18th century American legal decision that the business corporation organizational mod...
Juzo Itami: The Man with 13 Faces
Released on: 2007-01-01
Documentary
A documentary about the legendary Japanese filmmaker.
Jewelry Of India
Released on:
Documentary, History
Mother India is home to many castes, tribes and religions and one common factor that brings this div...