The Codes of Gender (2010)
• October 13th, 2010 • 1h 13min
Documentary
Overview
Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.
Make sure to check your pop-up blocker!!
Trailer
Similar Movies
The Real Saatchis: Masters of Illusion
Released on: 1999-07-10
Documentary
Featuring interviews with Sir John Hegarty, Lord Tim Bell and Robert E. Jacoby, The Real Saatchis: M...
The Greatest Night in Pop
Released on: 2024-01-19
Documentary, Music
On a January night in 1985, music's biggest stars gathered to record "We Are the World." This docume...
Olympia Part One: Festival of the Nations
Released on: 1938-04-21
Documentary
Starting with a long and lyrical overture, evoking the origins of the Olympic Games in ancient Greec...
Love and Sex in West Africa
Released on: 2022-03-01
Documentary
Ivory Coast, the Democratic Republic of Congo, and Senegal – when it comes to love and sex, these Af...
The New York Hardcore Chronicles Film
Released on: 2017-05-23
Documentary, Music
Director Drew Stone’s The New York Hardcore Chronicles Film is an incredible journey through the com...
Rock Family Trees
Released on: 2022-04-09
Documentary, Music, History
More than two decades after it left our screens, BBC Two’s iconic and much-loved music documentary s...
Juzo Itami: The Man with 13 Faces
Released on: 2007-01-01
Documentary
A documentary about the legendary Japanese filmmaker.
Rikkie Kollé, the most beautiful woman in the Netherlands
Released on: 2023-12-21
Documentary
Rikkie Kollé will be the first trans woman to be crowned Miss Netherlands in July 2023. In addition ...
She Chef
Released on: 2023-05-18
Documentary
We’re travelling from luxury kitchen to luxury kitchen with Agnes, from Bergisch Gladbach via Barcel...
The Corporation
Released on: 2003-09-10
Documentary
Since the late 18th century American legal decision that the business corporation organizational mod...
Helvetica
Released on: 2007-09-12
Documentary
Helvetica is a feature-length independent film about typography, graphic design and global visual cu...
Men In Sync
Released on: 2022-04-28
Documentary
A short documentary exploring the gender inequality that male artistic swimmers are facing in the Ol...
The Iceman and the Psychiatrist
Released on: 2004-06-01
Documentary, Crime, Thriller, Horror
For the third time, HBO cameras go inside Trenton State Maximum Security Prison--and inside the mind...
Kim Kardashian Theory
Released on: 2024-01-10
Documentary
Kim Kardashian is the embodiment of our times. She's a total social figure. To analyze her is to tal...
This Is It
Released on: 2009-10-28
Music, Documentary
A compilation of interviews, rehearsals and backstage footage of Michael Jackson as he prepared for ...
Trekkies
Released on: 1997-10-18
Documentary
Denise Crosby takes a first look at the huge fans of "Star Trek" from around America and how the ser...
Prince
Released on: 2014-01-01
Documentary
A man performs the same ritual every day: he cleans his shoes, dresses up in his shiny blue suit, we...
Videosyncracy
Released on: 2010-09-07
Documentary
As the dissociated convenience of the Internet and globalized corporate culture continue to shut dow...